download the new version for mac 23-06-23 989

“As we started doing the work, we realized it deserved so much more, and it transformed into this super in-depth oral and visual history of one of the most impactful eras in hip-hop music. “When we started with this project, we said to one another, ‘How cool would it be to have a coffee table book filled with mixtape covers, stories, and lists?’” he continued.

Eventually, those early conversations came to be formed around their “shared love and appreciation for classic mixtapes, mixtape DJs, and mixtape culture, particularly in New York,” Auerbach tells Hypebeast in a recent interview. Isenberg and Auerbach had worked together on a number of smaller projects over the past decade, but in more recent years decided it was time to take on something bigger that combined their mutual interests in hip-hop culture, archival work and preserving history. He also runs UpNorthTrips, an archive project cataloging old concert flyers, posters and other hip-hop ephemera. His co-author, Evan Auerbach, is a former record label employee turned music marketing executive. Daniel Isenberg is a hip-hop writer who got his start reviewing live shows for XXL and writing features for NahRight and now holds a creative director role working across music, entertainment and sports. Slated to hit shelves in October, the book was compiled by two professionals with decades of experience in New York’s hip-hop scene. Do Remember!: The Golden Era of NYC Hip-Hop Mixtapes brings together a comprehensive survey of rare tapes from the genre’s birthplace, along with never-before-seen images, tracklists and artist interviews.

Before Spotify or even the CD, the mixtape was the holy grail of hip-hop’s heyday: a cheap, convenient means for artists to distribute their music with the hopes that it would make its way into the hands of a radio DJ or industry executive.Īs we celebrate the 50th anniversary of hip-hop this year, a new book aims to pay homage to the role mixtapes played in the emergence of the genre and the lasting impression they’ve left on it. As we continuously upload and archive contemporary music in real-time, the early days of the genre are gradually fading from memory. Look back a decade or two further though, and hip-hop’s history begins to get a little murkier.

Download the new version for mac 23-06-23 989